TAGLINE & MANIFESTO
Make.Believe
Sony
A global pitch for one of the most iconic brands in the world. With their competitive edge slipping, Sony were seeking to reconnect with the original soul of their brand. We arrived at the line make.believe but still needed a manifesto which captured the imaginative spirit of Sony’s original founding fathers; Masaru Ibuta and Akio Morita.
TAGLINE & MANIFESTO
People say make.believe is what children do because they don't know where fantasy ends and reality begins.
Truth is everything we've ever created was once a seed in somebody's imagination.
Someone, somewhere, seeing something magical, weird, wonderful, out of this world.
You see some minds never grown up, they just grow onwards.
They don't stop for rules or reasons.
They just keep playing.
Because they never lose the power to make.believe that the real world is what you make it.
CLIENT
Sony
AGENCY
180 Amsterdam
DATE
2010
ROLE
Writer
Other Projects
© Nick Marzano