STRATEGY. CREATIVE.   

Brand & Editorial

Facebook

Fearless Creativity is the sum of what we do at Creative X: Meta's in-house advertising, design, and experience agency. I lead the production of a film series showcasing the very best work of 2021 (across the family of apps) through the lenses of impact and innovation.

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These films are effectively strategic case-studies, meets inspired rally cry, meets emotional rollercoaster. I reviewed over 450 assets to piece together the narrative puzzle.

FILM: THE SUM OF WHAT WE DO

Community Voices

With a background in magazine publishing and documentary, I’ve always been fascinated with the intersection of editorial content and technology. For two years I led the experimentation and innovation of editorial storytelling for Facebook Company across Instagram and Facebook. From basic beginnings, we elevated both the voices of key communities, and the craft with which we brought them to life.

BLACK HISTORY MONTH HERO FILM

BLACK HISTORY MONTH ANIMATION

BLACK HISTORY MONTH COVER LOOP

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CLIENT
Meta 

AGENCY
Creative X

DATE
2022 

ROLE
Creative Lead